Lawrence Le
Certified Digital Marketer
Phone:
832-606-2193
Email:
Location:
Little Elm, TX
Courses:
2025 / Hubspot Academy
Digital Marketing Certified
SEO Certified
Inbound Marketing Certified
Content Marketing Certified
A Bit About Me
Director of Marketing & Sales Enablement (Mortgage) | Go-to-Market & AI-Driven Growth
Strategic marketing professional with 15+ years in B2B/B2C sales, digital marketing, and go-to-market execution — including 9+ years in mortgage, fintech, and compliance-heavy industries. Proven success in product launches, customer enablement, and campaigns that grow revenue, retention, and customer lifetime value.
I use AI to accelerate content creation, optimize targeting, and enhance automation — and have built a 35,000-member community where I teach non-technical professionals how to leverage AI to grow their businesses. Known for translating complex tools into actionable strategies that drive measurable results.
Key Achievements
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Led a full go-to-market enablement program for a client—building training, scripts, webinars, and follow-up campaigns that drove millions in refinance volume, shattered a 30-year old company’s sales record, and transformed tech-resistant Loan Officers into power users.
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Boosted high-retention webinar attendees by 300% and cut CPL by 20.8%.
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Reduced cost per highest-quality lead (91–100% engagement) by 68.5%.
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Scaled ad spend from $25/day to $200/day due to strong ROI.
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Generated 1,000+ leads at $0–$5 each with high-converting campaigns.
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Outperformed 9 agency-produced videos with 1 in-house short-form video.
Core Competencies
GTM Strategy & Execution • Mortgage & Lending Expertise • Webinar Marketing • Customer & Partner Enablement • Team Leadership • Martech Strategy • Marketing Automation (HubSpot, Salesforce, Go High Level) • Paid Advertising (Meta) • Content & Email Marketing • Funnel Optimization • Analytics & Reporting • Compliance-Focused Communication
Work Experience
Marketing Director
LenderHomePage.com - Anaheim, CA
July 2024 to Present
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Accelerated Paid Ad ROI & Lead Gen – Entrusted with a $10K+/month Meta Ads budget due to proven ability to optimize ad spend and outperform legacy campaigns. Slashed CPL by 20.8% and reduced cost per highest-quality lead (91-100% webinar viewers) by 68.5%, driving superior ROI and conversion rates.
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Transformed Webinar Performance – Boosted high-retention attendees by 300%, increased audience engagement by 52.5%, and scaled ad spend from $25/day to $200/day due to strong results.
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Email & Content Strategy Powerhouse – Engineered a 4X spike in webinar sign-ups, with urgency-driven emails peaking registrations 1 hour before events. Created top-performing blogs/eBooks driving high client adoption.
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Saved Social Media Operations – Took over 3,600+ scheduled posts across 12+ client accounts, eliminating failures, restoring reliability, and improving execution without any downtime.
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Built a High-Conversion Funnel – Designed the Precision Engagement Funnel, increasing long-form webinar engagement (18% watched 30+ min vs. 3% before), proving quality beats quantity in lead conversion.
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Directed B2B and B2C marketing strategy across email, paid ads, blogs, and automation.
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Oversaw marketing automation systems and CRM integrations (Salesforce, HubSpot, Go High Level).
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Served as lead trainer, hosting 2+ weekly digital classes and coaching mortgage professionals on modern marketing.
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Managed all corporate social media accounts and led a full strategy overhaul, resulting in a sharp rise in engagement and impressions.
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Directed reporting, analytics, and influencer marketing partnerships with mortgage professionals to drive awareness and recruitment.
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Contributed to go-to-market strategy and product development for upcoming tools while optimizing campaign automation in HubSpot, Salesforce and Go High Level.
Mortgage Loan Officer
American Mortgage Bank - McKinney, TX
May 2022 to Present
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Educated & Trained 1,200+ Industry Professionals – Hosted 300+ live training sessions on mortgage and digital marketing.
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Built from Scratch & Closed $3.3M in Loans in 7 Months – Launched from the ground up, leveraging social media education, webinars, and community engagement to generate consistent mortgage closings, far exceeding expectations.
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Built a Thriving 30,000-Member Realtor Network – Created and scaled a massive online community, fostering business partnerships, lead generation, and brand visibility.
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Recognized as an Industry Thought Leader – Delivered a keynote presentation at Meta (Facebook), positioning the company as a technology-driven mortgage leader.
Business Development Representative
JSJD Media - Plano, TX
01/2024 to 06/2024
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Achieved a Rare Rookie Milestone – First new hire to sell two ad placements in a single day within the first 30 days on the sales floor.
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Ranked in the Top 5 Companywide – Consistently maintained a top 5 position in call volume, sales activity, and new business generation, outperforming many seasoned reps.
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Contacted 50+ Unique Accounts Daily – Developed an aggressive outreach strategy, ensuring consistent business growth and lead pipeline expansion.
Director of Business Development & Marketing
Robots LLC - Little Elm, TX
02/2018 to 12/2023
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Doubled, Tripled, and Quadrupled Loan Volume for Clients – Developed scalable marketing strategies that increased loan volume 2X, 3X, and even 4X and unit production, driving record-breaking revenue growth for mortgage and real estate clients.
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Converted 710 Leads with a 52% Response Rate for a Client – Launched a high-response digital marketing campaign, converting over 700 prospects into applications for a mortgage loan officer client, proving the power of data-driven lead nurturing.
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Coached a Client to Secure 11 Listings in Under 4 Months – Designed a targeted real estate marketing plan, securing 11 new listings in less than four months, setting a new benchmark for growth acceleration.
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Helped a Client Consistently Close 10-15 Deals Per Month – Built high-performance sales & follow-up systems, ensuring consistent closings of 10-15 real estate loan transactions monthly for a mortgage client.
Branch Manager
VanDyk Mortgage - Frisco, TX
08/2019 to 04/2022
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Built from Scratch a $4.5M Pipeline in Just 90 Days – Achieved Million Dollar Club status multiple times through expert-level pipeline management and lead conversion.
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Increased Company Production by 20% in 1 Month – Implemented a SaaS-based database marketing system, setting a company-wide production record in just 30 days.
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Recruited & Trained 100+ Loan Officers – Spearheaded an advanced training & mentorship program, developing loan officers into high-performing closers.
Digital Marketing Consultant
Pilgrim Mortgage - Addison, TX
January 2019 to July 2019
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Generated 1,000+ Leads at $0–$5 Each – Launched ultra-low-cost, high-converting lead gen campaigns, maximizing ROI and market reach.
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Recruited & Scaled Teams with 50+ Referral Partners – Facilitated strategic recruitment of loan officers and real estate partners, dramatically expanding business opportunities.
Mortgage Loan Officer
Nations Lending - Plano, TX
October 2018 to January 2019
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Orchestrated a High-Impact National Industry Event – Successfully planned and executed a nationwide mortgage event, attracting 50+ attendees, featuring 9 industry-leading speakers, and securing 6 sponsor partnerships to fund and enhance the event.
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Achieved Rapid Loan Origination Milestone – Closed 5 mortgage units totaling $1.1M in the first month, leveraging advanced marketing techniques and a consultative sales approach.
Social Media Marketing Director
Loomis Insurance - Richardson, TX
July 2018 to December 2018
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Built High-Impact Lead Funnels – Developed and managed lead generation systems that produced nearly 1,000 leads at $2.00–$5.00 per lead, optimizing ad spend.
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Created & Trained Social Media Teams – Appointed as the official social media trainer for 50+ staff members, driving brand awareness and digital engagement.
Satellite Branch Manager
TradeMark Mortgage - Addison, TX
October 2017 to October 2018
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Executed a National Industry Event with High-Profile Leaders – Successfully organized and led a nationwide real estate event, attracting 100+ attendees, securing 5 top-tier industry speakers, and forging 6 sponsor partnerships to fund and enhance the event’s reach.
Mortgage Loan Officer
Open Mortgage - McKinney, TX
March 2017 to October 2017
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See Above
American Mortgage Bank - McKinney, TX
May 2022 to Present
Mortgage Loan Officer
Nations Lending - Carrollton, TX
December 2015 to March 2017
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See Above
Nations Lending - Plano, TX
October 2018 to January 2019
Sales Consultant
Grubbs Nissan - Bedford, TX
April 2014 to December 2015
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Received the National Nissan Award of Excellence in 2014, signifying excellence in sales and customer service.
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Top Performer in Automotive Sales – Ranked in the top 3% of Nissan sales consultants nationwide, consistently exceeding sales targets.
Branch Manager
Elite By Design - Farmers Branch, TX
January 2011 to April 2014
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Revitalized a Struggling Franchise – Took over an underperforming branch, redesigned sales processes, optimized operations, and implemented cost-saving measures, leading to $50K+ in annual savings while restoring profitability and efficiency.
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Developed Top Sales Talent – Recruited, trained, and led a team of high-performing sales managers, several of whom ranked in the top 10 company-wide.
Sales Manager
Legends By Design - Houston, TX
August 2008 to January 2011
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Record-Breaking Sales Leader – Set a company record with a 20-week streak in the 100 Club, breaking a 7-year performance benchmark and solidifying a reputation as a top-tier closer.
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Developed Future Leaders & Set Performance Standards – Trained 50+ new hires, developed 20+ assistant managers, and successfully promoted multiple top-tier sales leaders, earning recognition as Trainer of the Year, Runner-up Salesperson of the Year, and Regional Sales Manager of the Year for leadership excellence.
Skills
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Over 9 years of coaching and simplifying complex ideas for non-technical audiences
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Strong background in event planning, direct marketing, and customer relationship management
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Generated thousands of leads for hundreds of clients
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Strong communication and presentation skills
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Seasoned in in-person, face-to-face, and virtual sales presentations
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Over 6 years in SaaS and technology sales
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Proven track record of exceeding sales quotas
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Expert in digital marketing, social media strategy, and marketing automation
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Adaptable and self-motivated with excellent time management skills
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Consistently meet deadlines in high-pressure environments, including contract closing dates on real estate transactions (up to 4 in one day)
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Proficient in various desktop and digital publishing design, and editing tools (Photoshop, Canva, PowerPoint, Acrobat, ShotCut, InShot, CapCut, and Pixlr)
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Proficient in various CRM platforms (Salesforce, HubSpot, GoHighLevel, LionDesk, BNTouch, Jungo, KVCore, BoomTown) and lead generation systems
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Advanced knowledge in mortgage tech (fintech) and real estate tech (proptech) (LendingQB, Encompass, SimpleNexus)
Education
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University of Houston, Clear Lake | Clear Lake, TX
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Bachelor of Arts in Business Administration
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Graduated Cum Laude 3.8 GPA | Marketing and Management Double Major
Licenses & Certifications
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HubSpot Digital Marketing Certification
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HubSpot SEO Certification
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HubSpot Inbound Marketing Certification
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HubSpot Content Marketing Certification
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Licensed Mortgage Loan Originator (MLO)
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Licensed Life and Health Insurance Agent
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Veteran Mortgage Advisor Certification
indeed made me take a bunch of skills tests while applying for jobs...
Here are the results:
D
Details and Specs
Technology I Have Worked With
Social Media Platforms I Leverage Daily
ChatGPT 4o, HubSpot, EasyWebinar, Asana, Slack, Encompass, LendingQB (MeridianLink), Floify, SimpleNexus, PreApp 1003, Loanzify, MMI, leadPops, ListReports, Listing Booster, kvCore, Real Geeks, BoomTown, Follow Up Boss, Salesforce, Pardot, Jungo, BNTouch, Facebook and Instagram (Meta) Ads Manager, GoHighLevel, Pipedrive, LionDesk, Prospect Messenger, Photoshop, Acrobat, Canva, Zapier, Office, Excel (Pivot Tables/VLOOKUP), Power Point, Outlook, Teams, Zoom, Keywords Everywhere, TubeBuddy, vidIQ, Headline Studio, ShotCut, InShot, CapCut, Gmail, Meet, Drive, Sheets, Docs, Slides, Forms, Classroom, Teachable, Twilio, and SendGrid
How I would describe myself professionally
Results-driven, strategic thinker, effective leader, skilled communicator, innovative, proactive problem-solver, persuasive, team-oriented, collaborative, adaptable, client-focused, ethical, organized, detail-oriented, disciplined, hard-working, over-achieving, competitive, creative, analytical, data-driven, goal-oriented, sales quota achiever, professional acumen, relationship-builder, reliable, resilient, culturally aware, self-motivated, accountable, resourceful, inquisitive, time-efficient, confident, open-minded, motivational, excellent listener, forward-thinking, financially literate, risk-aware, negotiation-savvy, tech-savvy, values customer service, sense of humor, visionary, and constantly looking for ways to grow and improve through experience and professional development.
Linkedin, Zoom Info, Facebook, Facebook Groups, Facebook Pages, Facebook Marketplace, Facebook Stories, Facebook Featured Stories, Threads, TikTok, SnapChat, Instagram Reels, Instagram Stories, Instagram Featured Stories, Facebook Reels, YouTube, YouTube Shorts, Twitch, Pinterest, Facebook Messenger, Instagram Messenger, TikTok Messenger, Linkedin Messenger, WhatsApp, GroupMe, Telegram, Tumblr, X
Sales and Leadership Skills I Have Experience With
FinTech Sales, Event Promotions, SaaS Sales, Software Sales, Digital Services Sales, Financial Sales, Mortgage Sales, Life Insurance Sales, B2B Sales, Key Account Management, Strategic Account Management, Regional or Territory Account Management, Vertical Market Account Management, Transactional Account Management, Customer Success Management, Channel Partner Management, Cold Calling, Prospecting, Direct Sales, Phone Sales, Appointment Setting, Business Development, Internet Sales, Public Speaking, Presentations, Proposal Writing, Team Leadership, Team Building, Recruiting, Interviewing, Hiring, Firing, Training and Development, Strategic Planning, Operations Management, Big Ticket Retail Sales, Consultative Selling, Contract Negotiation, Price Negotiation, Up-selling Techniques, Territory Sales Management, Channel Expansion, Relationship Building, Client Retention, Public Relations, Brand Awareness and Development